Aquarius “Active” sports drink, which has less calories than their other sports drinks, is aimed specifically at body conscious women. This poster on a subway train gives instructions on stretching exercises that can be done in seven steps (seven seconds) while standing on a train. Their TV ads also feature women finding ways to do simple exercises while doing ordinary things. Go here to watch an ad stage6.divx.com .
I tried following the diagrams on the train, but felt very, very silly…
Entry filed under: poster ads.