underground workout

July 6, 2007 at 7:35 am Leave a comment

active2.jpg

active1.jpg

Aquarius “Active” sports drink, which has less calories than their other sports drinks, is aimed specifically at body conscious women. This poster on a subway train gives instructions on stretching exercises that can be done in seven steps (seven seconds) while standing on a train. Their TV ads also feature women finding ways to do simple exercises while doing ordinary things. Go here to watch an ad stage6.divx.com .

I tried following the diagrams on the train, but felt very, very silly…

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Entry filed under: poster ads.

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