freebies, well almost

Samplelab! in Jingumae, Tokyo, (images from samplelab.jp) is the brainchild of the marketing and promotional company Mel Posunetto.
It’s not open yet, so I haven’t had a chance to check it out, but it appears to be an event space that will showcase new products and offer free samples to the public, while collecting consumer marketing information. The web site says it will include electrical goods, cosmetics, food and drink products plus mail-order goods.

People will probably have to fill out questionnaires while there and it costs 300 yen to register plus 1000 yen a year for membership — so it’s not exactly free, but then people who like to shop must have money…