namacha i missed out on!
Canned green tea, with one of my favorite product mascots! AND I MISSED IT. Waaah! I want, I want, but unfortunately it passed me by. Came across this in a marketing magazine while researching for work. It’s a limited edition canned version of Kirin’s namacha, with their pecology panda. Funny, canned coffee is the norm here, but you don’t see much canned green tea.
Thanks to the lovely tigerbot (thankyou! xxx). I have more info on this now.
This was a Web site campaign that involved taking votes from users for the packaging design of Namacha Tamakiri 100. And this can Pandacha was the winner.
People looking at the Web site are also invited to design their own packaging, which they can stick around a can, take a digital photo of, which can be entered into a competition. Winner gets to see their can as the real product. www.markers.co.jp/namachagyokuro