baby on board

August 8, 2006 at 5:01 pm 4 comments


The first trimester of pregnancy apparently is the worst for morning sickness and general uncomfortableness (not speaking from experience here, just what the babymakers tell me). But it is also a time when the only way others can really tell someone is pregnant is if they wear one of those ‘baby on board’ T-shirts with a huge arrow pointing at the stomach. Thank goodness JR East (along with 15 other private railways) have decided to distribute small tags for mothers-to-be so that they are easier to identify, and offer your seat to, on crowded trains.

Why ‘thank goodness’? Because ‘baby on board,’ ‘baby under construction,’ ‘knocked up’ and ‘bun in the oven’ T-shirts are chav-tastic tragedies of fashion, which only the worst of smug mothers could possibly wear. These little plastic badges (5cm wide), on the other hand, are subtle and can be attached to bags or wallets.

The aim is to encourage more people to give up seats for pregnant women, and to stop people worrying about mistaking a healthy, slightly larger woman for a tired pregnant one.

This photo is from the poster advertising the service. Check Mainichi’s report to see what a real one looks like.


Entry filed under: better people, other bits and bobs, poster ads.

coke goes back to the ’80s what the dr. ordered

4 Comments Add your own

  • 1. chihiro  |  September 18, 2006 at 11:34 am

    Ha ha. Reminds me of a Jimmy Carr joke. Ir
    “I never give my seat up to pregnant women – I’d rather see a pregnant woman standing or a fat woman sitting and crying….”

  • 2. ongoing baby trend « robotomi  |  July 11, 2007 at 4:26 pm

    […] is actually just an update on something I mentioned a while ago. I wrote about a little tag that train lines were giving out to pregnant women so that they could subtly make others aware of […]

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