number one hair dos
Shiseido’s No. 1 products for men has a funky web site. Products fall from the top of the page and make little tinkling noises ( I LOVE that tinkling noise, like someone tapping a ’50s coke bottle with a screwdriver tip) as they land; bubbles with men’s faces float around as links to commercial videos and there’s a manga feel to the graphics.
I think the emphasis here is on how dyeing your hair can make you look cool, no matter how much of an oaf you might be in reality. Each ad shows how a guy’s hair color can turn the geek into a hunk (well, maybe not hunk, but definitely a marginally smarter-looking person). But then after each transformation, the new yellow- orange- brown- and in rare cases black-haired ‘hunk’ does something incredibly unhunklike and quite geek-like, like dance really badly, or shadowbox.
Why is there a cow? Why is there a bubble with a guy in a sinister-looking hood? And why would anyone want to dye their hair bright yellow? Beats me.
Entry filed under: other bits and bobs.