who says granny smells bad?

July 27, 2006 at 5:22 pm 2 comments

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She does in fact smell “good!”

Shiseido’s AG+ (i.e. silver, hence the silver cans) deodorizers are endorsed by the one and only Betsy Lyons!!!

O.K. I admit I have no idea who Betsy Lyons is, but she is real and big enough to get herself interviewed on the AG+ web site at: www.shiseido.co.jp/ag/  Whoever she is, she’s now the poster granny for AG+, and I think she rocks (as much as she sniffs).

The ad says something like “Stinky fungus,” “Silver kills the fungus,” “There will be absolutely no smell!” It actually says on the can, in English, “Silver ions destroy germs and control odors around the clock.” But I like the stinky fungus version better.

Go to the web site, see what the real Betsy Lyons looks like (kind of like a cleaning lady who sometimes wears a tiara), click around and watch some bizarre ads. She tends to sniff around what should be smelly situations and then exclaim “Good,” while sometimes waving a sign with a red circle on it (which means “good,” like a big tick next to your homework). The product itself is just deodorant powder spray in various fruity and other flavors.

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Entry filed under: poster ads.

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2 Comments Add your own

  • 1. jyuichi  |  October 27, 2008 at 5:19 am

    I have searched for this stuff in America but I just can’t find it. I bought it at a Japanese conbini on my first night in Tokyo because mine fell apart. The choice was made simply on the fact that the can said “deodorant” and nothing else did. It’s nice stuff.

    Cool Ad though.

    Reply
  • 2. Oscar  |  August 20, 2010 at 12:31 pm

    I worked on this campaign as the art director and I actually appear in a fruit stand ad with Betsy. Apparently, she’s a professional smeller in the States and I guess that makes her famous in Japan. You gotta love ’em!

    Reply

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