monsters in the stomach

June 19, 2006 at 10:12 am 2 comments

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Otsuka's Fibe-mini is a carbonated dietary-fiber drink designed for people who don't really eat healthily enough, or eat out too often, or are on a diet (apparently because the digestive enzymes can't absorb the fiber it expands in the stomach and stops you from overeating.) Info on the product: www.otsuka.co.jp

Recently a funky campaign ran along the JR line, which included poster ads of furry monsters and a display of the actual monsters used for the ads (I think) outside the RanKingQueen store in Shibuya.
Each monster represents a bacteria or something in your digestive system that isn't good for you. The monsters themselves are cute enough, but what really caught my eye was the web site, which features great cheesy theme tunes for each monster and a very simple typing game to let you fight each monster: www.out-put.jp

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Entry filed under: other bits and bobs, poster ads.

a plug from robotomi, no adapter oops, farted again

2 Comments Add your own

  • 1. 302  |  August 23, 2006 at 12:47 am

    Are they selling these monsters with the drink now?

    Reply
  • 2. 302  |  August 23, 2006 at 12:54 am

    [ART] FIBE-MINI Monsters…

    I absolutely fell in love with all the monsters!! My favorites are “DARU DARU” and “KASA KASA”. But, all of them are super cute! And each monster has there theme song and background story… How funny is that! You can also fight with each monster a…

    Reply

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