now, unzip me…
Try and tell me that's not a clever way to advertise on a train door.
This is YKK's campaign that took over every carriage on the train. All the posters inside the train were also for YKK and showed commuters how zips, buttons and clasps are far cooler than you ever imagined.
Well they try.
Seriously though, zips are cool. I mean without zips trousers would always have a bulge around the crotch area, there wouldn't be any of those really, really tight fitting dresses, bags would never be the same and as for kinky rubber clothing and masks…
It's better than velcro in my book.
In fact some of my service outfits have a few YKK parts.