my hashi, my heart

“My Hashi, My Heart” (www.my-hashi.jp — where these images have been taken from) is a campaign to encourage people to carry their own chopsticks instead of using the free unenvironmentally friendly waribashi (disposable chopsticks) that are given at convenience stores and restaurants.

The chopsticks they sell come in 30 different “traditional Japanese” colors and can be bought individually (you don’t have to have a matching pair and you can replace one if it gets lost or broken). They already have various Japanese celebrities endorsing them and they are now being sold in Natural Lawson near the bento boxes and lunch foods.